The parameters that would determine an investment decision include:

Management	A strong and dynamic management team with established track record / credentials alongwith other traits like integrity, commercial acumen & commitment. A core group of experienced entrepreneurs with the conviction that they can achieve ambitious but realistic goals.
Market	Attractiveness of the market, which the investee company, seeks to serve. The market will have to be quantifiably large with excellent opportunities for growth. The preferred business opportunities include Internet Services, High-end Software Services, Innovative products and novel ideas that create real value for customers.
Future Potential	The investee company should have the deep understanding of specific markets & customers needs. This will have potential for substantial future earnings power and increased market share.
Competitiveness	The investee company should have demonstrated or posses the ability to develop significant competitive advantages.