Entrepreneurs must have clear understanding of the market, their competitors and the financial dynamics of the industry they are addressing. KITVEN Fund - 2 is a early investor and generally provide company’s first round of capital and we look for companies that can effectively leverage this capital for technology, marketing and other operational aspects for providing unique solutions to customers.

Entrepreneurs / companies seeking Venture Capital assistance may please forward their Executive Summary (not exceeding 4-5 pages) keeping in mind our investment criteria along with a description of how much money you need and for what purposes. If we are interested, we will schedule an initial meeting with the prospective investee unit to understand more and better. The executive summary must contain the following information in brief

• Company Background - Short overview of the company, geographical location, founders background, funding so far, if any
• Market Opportunities – Needs, Value Proposition, Size & Growth of Market
• Products/Technology – Differentiation, Barrier-to-Entry, Price & Cost
• Target Market – Competition, Entry Strategy, Positioning, Distribution
• Operating Plan - Historical Results, Extract of Profit/Loss account & Balance Sheet
• Funding - How much & for what purpose? Milestones that will take the company until next round of funding.

The decisions on the proposals seeking Venture Capital assistance which are not within the investment scope of the Fund will be conveyed within 7 working days from the date of receipt of the proposal. The proposals received with basic information (as per the requirements specified above), falling within the investment scope of the Fund, and if the proposal is promising then the company will be called for a presentation within 15 working days from the date of receipt of the proposal.

After the presentation, if the proposal prima facie is found to be satisfactory then the company will be requested to submit a detailed Business Plan for detailed due diligence OR a presentation to the Investment Committee will be arranged within 3 months and the decision of the Committee will be conveyed within 7 working days. If the Committee accepts the proposal, detailed appraisal will be conducted. After the due diligence, if the proposal is found to be attractive it will be placed before the Investment Committee and subsequently before the Board of Directors for final approval /sanction. The entire process of sanction of Venture Capital including legal & finance due diligence, signing of legal agreements and disbursement will take around 4 – 6 months timeframe depending on the receipt of information from all concerned.